TAKE ADVANTAGE OF TESTIMONIALS
Whenever an existing or potential customer says something positive about your company, ask them if you could use their statement in your marketing materials. Your company’s credibility will increase with the use of testimonials from happy customers.
MAKE IT EASY FOR PEOPLE TO DO BUSINESS WITH YOU
Your customer is not going to work for you. You have to work for them. Do anything you can to make doing business with your company easy and a pleasure.
CONTENT FIRST, FORM SECOND
When developing your sales materials and literature, spend less time worrying about the graphics and colors, and more time working on the content — what’s in it for your customers. As long as your message is enticing, black ink on white paper could work just as effectively as expensive four-color materials.
GIVE TO GET
There’s an old saying, “You can get everything you want, by helping enough people get what they want.” Listen carefully to your prospects and customers so you’ll know exactly what they want and be generous in your offers. That Balance Valve way you’ll be sure to reap the maximum rewards.
LEARN A NEW TECHNIQUE EVERY DAY
Read, go to seminars, listen to audio tapes. Continuously improving your sales and marketing skills will help you to increase your sales and profits.
ASSOCIATE WITH POSITIVE, SUCCESSFUL PEOPLE
Talking to and learning from people who are always striving for and meeting their goals, will help you commit to and achieve your own objectives.

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